Digital Marketing Analyst

Kansas Software Technologies – Kansassoft, a rapidly growing US-based organization with offices in US and Pakistan, is looking for a competent and detail-orientated Digital Marketing Analyst to join our Digital Marketing team for multiple customer projects.

Industry: Information Technology Jobs

Functional Area: Digital Marketing Jobs

Job Location: Lahore

Salary: 40,000 – 80,000 / Monthly

Experience: 2-3 Years

Responsibilities:

  • Build,plan and implement the overall digital marketing strategy, including SMM and SEM.
  • Manage Social Media Channels for Organic and Paid Campaigns to drive traffic and conversion rates. Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
  • The Candidate should know the complete SEO strategy and implementation (On-Page, Off-Page). Manage and improve online content, considering SEO and Google Analytics.
  • Must have a complete understanding of Google Analytics, and SMM/SEO tools.
  • Stay up to speed with the latest updates and best practices in the areas of digital marketing and SEO.
  • Monitor competition and provide suggestions for improvement.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Effectively manage daily administrative tasks and prepare reports on website metrics to drive traffic.
  • Hobbyist Content Writer.
  • Must be proficient in Excel.

WHY KANSAS SOFTWARE TECHNOLOGIES [Kansassoft]

  • A career in Pakistan’s up and coming software development sector
  • Promotions based on excellence
  • Performance-based rewards
  • Positive and professional environment
  • Market competitive salaries
  • Annual, sick and casual leaves
  • Promotes education and certification

Job Category: Marketing
Job Type: Full Time
Job Location: Gulberg III. Lahore.
Job Tags: Content Writing SEO SMM

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